Friday, November 19, 2010

Metaphors


This is your brain on metaphors.


Democrats should pay attention to this article and make sure their messages and PR are focused on leveraging the metaphors that make sense to voters.  They lost the Nov. 3 election because they did not use metaphors in a way that triggered an emotional reaction from voters.

The Republicans are doing well at communicating metaphors that trigger an emotional reaction from voters.  They won the Nov. 3 election based on their use of metaphors to create fear in people who vote.

President Obama should have his speech writers researching how to implement the ideas from this article.

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