Estimates vary on the percent of our brain our conscious mind uses. Our subconscious mind probably uses around 80 percent of our brain. Why do we assume people will make rational decisions when they aren’t using the majority of their brain for conscious thoughts?
People make intuitive and irrational decisions all the time. Retailers know this and depend on impulse buying for sales. People know in their gut and make decisions based on how they feel every day. Our subconscious mind processes our experiences every night in dreams and we day dream every day about how our life could be different.
However our subconscious mind doesn’t communicate directly with our conscious mind. We daydream, imagine, use our intuition and make decisions based on how we feel as ways of attempting to use our subconscious mind. There are ways to tap into our subconscious mind to create rational results.